F.A.Q.

A Touchpoint is the name we have given to our campaigns that bundles email, mobile and social marketing into one full-service solution.

An HTML email is very much like a web page. It contains code that defines layouts, images and other features only available through HTML. And much like a website you need a specific skill set to be able to create one. This is where we come in, we take on the task of designing and coding your email for a professional result.

Text Messaging is a brief text based message that can be sent to and from customers via their cellular phones.

SMS is short for Short Message Service. A communication protocol used for mobile devices.

Text messaging is sent or received using a cell phone number, whereas an e-mail is a communication message between users via an e-mail address on a computer or a mobile device.

A keyword in the simplest terms is a word that can be sent by text message to a phone number in order to opt in to a database or contest. For example, if you text contest to 55555, contest is the keyword and 55555 is the short code.

A "short code" is a 4 or 5 digit phone number that is used especially for cell phone services. By sending a special "keyword" to a "short code" you can get SMS subscriptions, ring tones, wallpapers and games for your mobile phone. In this case it's being used to provide your customers valuable information about your business and communicate your specials and member offers.

Regular text message includes up to 160 letters, numbers, spaces, symbols, and/or punctuation marks.

Any individual who wants to receive your messaging can sign up by providing their contact information, like email address, mobile phone number and mailing address. After signing up they are then registered to receive your company's promotions, advertisements, memos or announcements.